編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | R0208X | Sputtering R&D Machine (HBR Case Study) | Craumer, Martha | General management | Entrepreneurial Marketing( EiMBA7002 ) |
2 | 9-514-019 | Making stickK Stick: The Business of Behavioral Economics | John, Leslie K.;Norris, Michael;Norton, Michael I. | Marketing | Entrepreneurial Marketing( EiMBA7002 ) |
3 | INS676 | Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L''Or al Paris | Bens, Katrina;Dubois, David | Marketing | Entrepreneurial Marketing( EiMBA7002 ) |
4 | R1307X | Learning to Play in the New "Share Economy" (HBR Case Study) | Fournier, Susan;Eckhardt, Giana M.;Bardhi, Fleura | Other | Entrepreneurial Marketing( EiMBA7002 ) |